Online Purchases Made Using iOS Nearly Quadrupled Android on Christmas Day

Online purchases made using iOS devices nearly quadrupled those made using Android devices on Christmas Day, reports IBM.

According to an IBM Holiday Benchmark Data Alert, mobile sales increased 20% on Christmas Day with mobile devices driving more than half of all online traffic and one-in-three online purchases.

Key Christmas Day 2014 Trends:
● Online sales were up 8.3 percent over the same period on Christmas Day 2013
● Mobile traffic accounted for 57.1 percent of all online traffic on Christmas Day, an increase of 18.6 percent YoY
● Mobile sales accounted for 34.8 percent of all online sales on Christmas Day, an increase of 20.4 percent YoY


Apple iOS vs. Android:
Apple iOS once again led the way in mobile shopping this holiday season, outpacing Android across three key metrics:
● Average Order Value: Apple iOS users averaged $97.28 per order compared to $67.40 for Android users, a difference of 44.3 percent
● Online Traffic: Apple iOS traffic accounted for 39.1 percent of total online traffic, more than double that of Android, which drove 17.7 percent of all online traffic
● Online Sales: Apple iOS sales accounted for 27 percent of total online sales, nearly four times that of Android, which drove 7.6 percent of all online sales

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