Apple Retail Stores Adopt 'Start Something New' Campaign

Apple's 'Start Something New' highlights individual pieces of art created on on Apple products using different apps, and Apple has now extended some of the art to their retail stores. The campaign just recently expanded to the U.S. and other countries after first launching in Japan, and now the company is transforming its retail stores' walls into art galleries to promote it.

Every piece in this gallery was created on an Apple product. Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new.

Apple seems to be adding the art to stores around the world and users can even use the official Apple Store app to learn more about the art hanging on the walls. On the campaigns website, the art is much more colorful than the black and white galleries found in the retail stores.


As a part of the campaign, Apple highlighted different apps including VSCO Cam, Brushes, Slow Shutter, iDraw, Waterlogue, iMovie, Procreate, and Final Cut Pro.

via ifoApple Store