Apple's Global Mobile Phone Market Share Increases to 10.9% [Chart]

Apple's share of the global mobile phone market increased to 10.9% in Q2 2015, even as the market grew a lackluster 2% annually to reach 435 million units in the quarter, reports Strategy Analytics.

Notably, Huawei saw the biggest just in market share capturing 7% and overtaking Microsoft to become the third largest mobile phone vendor.

Smartphones now account for 8 out of 10 mobile phones shipped.


Neil Mawston, Executive Director at Strategy Analytics, addressed the performance of the two leading vendors: “Samsung dipped 7 percent annually and shipped 89.0 million mobile phones worldwide, capturing 20 percent marketshare in Q2 2015. Samsung has stabilized volumes in the high-end, but its lower-tier mobile phones continue to face intense competition from rivals such as Huawei in Asia. Apple grew 35 percent annually and shipped 47.5 million mobile phones for 11 percent worldwide marketshare in Q2 2015. Apple outperformed as consumers in China and elsewhere upgraded to bigger-screen iPhone 6 and 6 Plus models.”

Ken Hyers, Director at Strategy Analytics, added, “Huawei shipped 30.6 million mobile phones and captured a record 7 percent marketshare worldwide in Q2 2015. Huawei is rising fast in all regions of the world, particularly China where its 4G models, such as the Mate7, are proving wildly popular. Huawei has finally overtaken Microsoft to become the world’s third largest mobile phone vendor for the first time ever.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Microsoft shipped 27.8 million mobile phones and captured 6 percent marketshare worldwide in the second quarter of 2015. Microsoft’s 6 percent global mobile phone marketshare is sitting near an all-time low. Microsoft continues to lose ground in feature phones, while its Lumia smartphone portfolio is in a holding pattern awaiting the launch of new Windows 10 models later this year. Xiaomi shipped 19.8 million mobile phones and captured 5 percent marketshare worldwide in Q2 2015. Xiaomi remains a major player in the China mobile phone market, but its local and international growth is slowing and Xiaomi is facing intense competition from Huawei, Meizu and others. As a result, Xiaomi may struggle to hold on to its top-five global mobile phone ranking in the coming quarters.”

Take a look at the chart below for more details...


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