The major findings are:
● Less than two months after the launch of the Mac App Store, a top 300 Mac application already generates half the revenue of a top 300 iPad application on average.
● The average selling price of the top 300 applications is seven times higher in the Mac App Store ($11.21) than on the iPhone ($1.57) and almost three times higher than on the iPad ($4.19).
● The Mac App Store has 2,225 applications available in the store approximately two months post-launch. Comparatively, the Apple App Store for iPad had 8,099 applications two months post-launch.
● Although on the Mac gaming has been less popular than on Windows, the Mac App Store promises a bright future for Mac gaming: there are already 646 games in this store (29%), and 39% of the most popular applications are games as well.
● The proportion of free applications in the Mac App Store is lower than in any of the other application stores analyzed in this report: only 12% of the applications are free.
● The 300 most popular free and 300 most popular paid applications in the three Apple application platforms (iPhone, iPad and Mac App Store) are published by 1,014 publishers in total. 173 publishers distribute applications in more than one of these stores (17%), the Mac App Store being one of these stores in 49 cases (5%).
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