Apple, in a complaint filed March 18 in California, accused Amazon.com of trademark infringement and unfair competition and asked for a court order to prevent the company from using the "App Store" name, as well as for unspecified damages.
"Amazon has begun improperly using Apple's App Store mark in connection with Amazons mobile software developer program," Apple said in the complaint. Amazon also plans to use the name with a mobile software download service
Apple has attempted to trademark the term 'App Store' three times. The first two times their application was rejected due to its descriptive nature. Apple even tried to argue that App was short for 'Apple'. The third time and 400 exhibits later the application was allowed and immediately opposed by Microsoft.
"We've asked Amazon not to copy the App Store name because it will confuse and mislead customers," said Kristin Huguet, a spokeswoman for Apple. The case is Apple Inc. v. Amazon.com Inc. (AMZN), 11-1327, U.S. District Court, Northern District of California.
Let us know what you think of this in the comments. Should Apple be allowed to trademark a term so descriptive in nature?