Apple Starts Signing Deals for Its Cloud Music Locker

Now that work on its cloud music locker is reportedly complete, Apple is pushing to sign deals with labels before launch.

According to MediaMemo, Apple has already signed agreements with two out of the four major labels and Eddy Cue is headed to New York to try and finalize the remaining deals.

"They’ve been very aggressive and thoughtful about it," says an industry executive. "It feels like they want to go pretty soon."


The service is said to be similar to Amazon's; however, the benefit of having a signed agreement will allow Apple to create a more robust service. For example, Apple will be able to keep a single master copy of a song on its servers rather than requiring users to upload each song they own to Apple servers.

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