Rather then sending out a stream that is accessible by numerous customers, Bamboom plans to assign each customer its own tiny antenna. The signal from this antenna will then be sent to the cloud where it can be accessed by any of the customer's devices. One customer, one stream.
That seems laborious and expensive, but it's the same legal construction that Cablevision has used to provide a remote DVR service for its customers, and the Supreme Court has signed off on that idea. (Not coincidentally, that one customer/one use idea is the same one Amazon and Google are using to provide cloud-based music lockers without sign-off from the big labels.)
While pricing hasn't been announced its thought that Bamboom might offer the service free but charge for added capabilities such as DVR.
You can take a look at the video below for more information.
Read More [via AllThingsD]