After asking Siri the time of his first appointment the next day, Ek stated that Siri was the biggest threat to Google.
"Imagine if this was three times as fast or truly understood my intent," Ek says. "It's probably the biggest threat to Google; it's a whole new way of interacting."
When asked if he plans on creating a voice activated Spotify interface he flashes a mischievous smile. "Play me some Coldplay," he tells the phone. Its small speakers ring out with the opening piano chords of the band's hit "The Scientist." "We hacked into it a few weeks ago," Ek says, with a satisfied nod. "I'm not an inventor. I just want to make things better."
Apple is widely expected to expand its voice recognition service and developers are anxiously waiting APIs that would let them add integrated voice control to their applications.
Read More [via Engadget]