AllThingsD posts a mini-transcript of their conversation with McGraw following Apple's education event yesterday.
Peter Kafka: Apple has been talking to publishers about textbooks on the iPads for a couple of years. Why are you doing this now?
Terry McGraw: Sitting and listening to all of this, I wish Steve Jobs was here. I was with him in June this past year, and we were talking about some of the benchmarks, and some of the things that we were trying to do together. He should be here. He probably is [gesturing up and around]. This was his vision, this was his idea, and it all had to do with the iPad.
McGraw continues to say that his company is pursuing this space now because "Apple has really essentially turbocharged the process, and it's just going to open up the world of learning to more people".
When asked if they will pursue a similar program with other platforms, McGraw said "Steve Jobs and Apple, have done more, in terms of creating this personalized learning platform than anyone" but they will do anything they can to make this the most meaningful space.