Apple's Television May Be Called the iTV

Apple's Television May Be Called the iTV

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Apple's rumored television may be called the iTV, according to Jefferies analyst Peter Misek.

Using iTV as the name of its television sounds perfect for Apple but it might be difficult to accomplish. There are numerous companies using the iTV trademark, including a major TV network in the UK, that might take issue with Apple using the term. Though, Apple may just use their clout to steamroll them.

Bloomberg reports that in his note to investors, Misek says that the television may leverage iPhone and iPad video "into a YouTube-like model."

Apple may also buy access to exclusive and non-exclusive programs, possibly through a partnership with carriers such as AT&T and Verizon, according to Misek. "Lower margins and higher risks" are likely to drive away Apple from creating its own content, he wrote.

On the same lines a note from Piper Jaffray's Gene Munster offers three scenarios for how Apple could get content for its rumored Apple Television.

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Apple's Television May Be Called the iTV
Vb - February 7, 2012 at 6:58pm
Well thanks Mr obvious. However in the UK that wouldn't fly as we have a tv channel named iTV and not sure this would be allowed.
Tomi - February 7, 2012 at 12:33am
Well done Mr. Obvious.
Stv - February 6, 2012 at 11:24pm
We already have appletv duh and you can't have Itv cos that I'll be a big lawsuit on apples hands lol
David - February 6, 2012 at 9:58pm
It may be named anything at all. No analyst has any idea of Apple's plans. Of course it may be called iTV, since that's one of many combinations of letters.
Pegasos - February 6, 2012 at 8:06pm
ITV name , rumored when AppleTV first generation appears...i think AppleTV is the best choice
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