Phil Schiller Reveals Why Apple Named the New iPad 'The New iPad'
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Posted March 8, 2012 at 3:24pm by iClarified
Phil Schiller, Apple's Senior Vice President of World-Wide Marketing, reveals why Apple's new tablet is called 'the new iPad'.
Schiller tells the WSJ that Apple broke from its naming convention simply "because we don't want to be predictable."
Brand experts and critics are already questioning this decision but in all likelihood Apple will sell a massive amount of 'the new iPad' and those who want to distinguish it from the iPad 2 will likely call it the iPad 3.
This is actually pretty brilliant. The way I see it, it's a way to try to normalize their quarterly revenue. Nine months from now, some last minute Holiday shopper is going to be looking for a Tablet for their special someone. They can consider whatever the latest competitor has released in the last month... or they can go look at the 'New iPad.'
For Joe and Jane consumer, it is a way to make the model seen fresh and new.
Huh..! Still it's an iPad nothings change except some features.. Whatever you call it.. It's still the same product.. They just wanted to change the name to make it sound cooler thats all there to is..
Let me tell you how this went down:
Market metric analysis on "Top Objections for Holding Off on iPad purchasing" pointed to a segment of users who are typically worried about buying technology that will likely become obsolete soon. The name 'The new iPad' wasn't intended to replace iPad 3; but it resignated well with the 45-65+ age demographic.
It will be like the macbook pro and mac pro. There is no macbook 1 or 3 or etc. Just the macbook pro. Thus it will just be the ipad. As new changes come by they will just be base on generation or maybe model year. I think it is more unpredictable. And updates will just flow in smoothly, not like today that we are gaga over what feature does the iphone 5 bring, this and that.
It's fair not calling it iPad 3 for 3 reasons:
1) It would be really weird to have iPads and iPhones 11 e.g. in some years
2) It's just like other apple products iPod touch e.g.
3) It would confuse people iPad 3 is actually 4g as many people did to iPhone 4 that isn't 4g
The most serious problem to say which one is the newest will have people not so Apple saavy. I see a lot of bargains on ebay with iPad 3G, what in fact means iPad 2 with GSM (i.e. HSDPA) :) and what makes it worse, both of them looks the same. It's really hard to distinguish what are you buying, if you see iPad the first time at all.
Apple is cool, but they isn't gone keep getting away with selling the same shit over and over. They gone have to give something back and $10,000 of songs isn't nothing. I'm not gone lie, if I could do I would too
What if we name each Honda Civic the Civic 1, Civic 2...Civic freakin 27. It's a name convention that Apple used that I never really understood. The iPod was always the iPod until they came out with the iPod touch - that's when the crazy "let's change the name convention to reflect the generation thing came out. I just don't understand it is all...
When you think about it in terms of cars, it makes sense. Much like cars, iDevices get yearly updates but only get completely new looks every couple of years. We'll just have to start identifying them year.
It makes sense with cars because a car can be referred to by year. If there are different versions, they get different modifiers to the name "Civic Hatchback" for example.
If we refer to the iPhone by year, and we say that something requires a certain spec, how do you refer to say "an iPhone 4S or greater"? You could ask if their iPhone was new in 2012, but Apple has sold the 3GS, 4, and 4S in 2012 and will most likely also sell a "new iPhone" later this year. Thus you're referring to 4 different models with a huge difference in specs between the 1st and 4th.
Also it will be confusing since you can't tell what year an iOS device came out just by looking at it.
It makes much more sense to give them simple number based names like "iPad 3".
I understand what you are saying, but for cars, each modifier is a variance on one original model (the original Civic released would be the four door, then the two door, the five door -or hatchback, etc). Even still, those modifiers aren't badged on the car - as far as the manufacturer is concerned it's just the civic (many manufacturers are now dropping the modifiers to their model names)
Your logic makes complete sense on identifying models. It definitely makes it easier to differentiate each model. Since "The New iPad" is considered a refresh, and I think it should be named similar to the 4s/3gs. It follows suit with what they've been doing with their phones. Complete redesigns should have new titles -numbered or not. At the same time it seems like the public may become desensitized to iDevices and its number based names (think horror movies: Saw, Saw1...Saw8, no matter how great Saw 6 may be, people will still lose interest). To use Phil Schiller's words, It makes Apple appear predictable. Both arguments have valid points.
In the end its all personal preference and there's no way to tell how the names will affect sales or the consumer perception of iDevices, if at all.
On a side note: The whole argument about how to name iDevices made me think about how often they update their products. I think Apple is really raking in the cash with the frequent updates, but historically when the public become this infatuated with a product, person, you name it, they eventually grow fickle to what was once their infatuation. People also feel that their frequent updates degrade the value of what they spent so much money on just twelve months ago. Eventually people will slow down on the upgrades -especially with people's diminishing, or perceived diminishing, disposable income budget. Imagine, before 2007 we used to hold on to our devices for more than a year, now we are throwing money at this company that began its momentum by a marketing genius (we'll see how far his momentum will take the company). There will be many discussions about Apple and their affect on consumer electronics for years to come.
how can you search on google with this new name 'the new iPad'? this is really ugly. tim cook sucks!! this is how people naming japan carmaker, all new honda~~ booooooo
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