The campaign believed to be a local activation by Tongue for the global launch of the Samsung Galaxy S3 smart phone, a rival to the iPhone - centres around a staged protest outside the Apple Story in Sydney.
A black bus branded 'Wake up.' saw people chant the slogan and wave placards outside the store, which was recorded by video blogger Nate "Blunty" Burr who claimed to have been at the venue by coincidence.
There is also a website at wake-up-australia.com.au featuring nothing but a large countdown timer.
Take a look at the video below...
Read More [via Jay]