Proview hasn't agreed to the amount and won't say how much it is; however, the company believes that Apple's attitude towards the situation has changed.
"We feel that the attitude of Apple Inc. has changed. Although they expressed that they were willing to negotiate, they have never taken any action before. But now, they are having conversations with us, and we have begun to consult on the case," said Xie Xianghui in an interview with Xinhua on Sunday.
Recently, a senior official with the State Administration for Industry and Commerce (SAIC) said that Proview is the rightful owner of the iPad trademark
"According to the ... provisions of the China Trademark Law, currently Shenzhen Proview is the legal registrant of the iPad trademark," Fu Shuangjian, a deputy director of SAIC, was quoted as saying at a news conference in Beijing.
This may be one of the reasons Apple is considering a settlement.