Baidu to Share iOS Search Revenue With Apple

Baidu to Share iOS Search Revenue With Apple

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Apple will receive a share of Baidu's advertising sales as part of a deal to offer the search engine on Chinese iOS devices, reports Bloomberg.

The revenue-sharing agreement with Apple follows similar accords between Baidu and manufacturers of handsets that use Google Inc. (GOOG)'s Android operating system, Wang Jing, vice president at Beijing-based Baidu, said in a phone interview today. He declined to disclose the commercial terms.

Baidu handles about 80% of China's web searches and was tapped as part of Apple's expansion into the Chinese market. In addition to the new search engine, Apple plans on adding Mandarin and Cantonese support to Siri in iOS 6.

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Baidu to Share iOS Search Revenue With Apple
NoGoodNick - June 14, 2012 at 3:13pm
Sure, Baidu can afford to do that. After all, they're subsidized by the Chinese government, a subsidy that's paid for by their reporting search results to the government.
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