Phil Schiller Describes His Reaction to Seeing the Galaxy Smartphone and Tablet

Phil Schiller Describes His Reaction to Seeing the Galaxy Smartphone and Tablet

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Taking the stand in the Apple vs. Samsung trial, Apple's SVP of Worldwide Marketing describes his reaction to seeing the Galaxy smartphone and tablet for the first time.

"I was pretty shocked at the appearance of the Galaxy S phone and the extent to which it appeared to copy Apple's products. We went from having something easy to market because it was so distinctive and and so famous to having something that was difficult to market" because it could be confusing to customers.

When asked about competition, Schiller said, "Competition's great... Every day there are companies creating producs to compete with us."

When asked if copying is fair, Schiller says no, "Because when you copy or steal the idea of one company's product now you're trading off all that investment and marketing and goodwill with customers... when you rip that off you're trying to get all that benefit for yourself."

Schiller said he reacted with "even more shock" when he saw the original Galaxy Tab. "I thought they were just going to copy our whole product line."

"It confused the customers on who's the creator of these products. It diminishes the value we'd created of Apple as the creator of these products, of these beautiful things... It dilutes the way customers see Apple."

"One of the jobs of my teams is the forecasting process... It's our belief that some customers are choosing to buy a Samsung product because one of the things it does is look like the iPhone and look like the iPad. It also has an affect after the first purchase," because additional customers then feed off the ecosystem of the devices they own.

The Verge has the full coverage of Phil Schiller's testimony at the link below...

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Phil Schiller Describes His Reaction to Seeing the Galaxy Smartphone and Tablet
Big Kok - August 5, 2012 at 6:56pm
My Audi TT has Bosch parts... Thats make it a Bosch TT instead?
Jason - August 5, 2012 at 12:04pm
I think everyone has right to be where they wana be at any time, must u guys cause someone and make the person feel irrelevant? U guys can't even finish a sentence without a cause am amaze, shocked beyond words of the world you guys hail from is not about kids or no kids is about having respect for each other this page is for everyone and no one has the right to tell anyone either to go or stay !! This page is an educative page is not court who wins who loose they are both after our pocket take it or leave it both companies the only advice is that who ever is right can not be determine by the court because court is not going to buy Iphone or s3 for me am going to go to the store like every one and buy a product that serves my need at that time when they declare profit do they include my name among those that will share it after collecting my money then why should I die for either of them. other
Steve - August 5, 2012 at 5:04am
No apple = No android , please understand it because android is copy cat. If this world do have iOS then it will don have android also. Easy simple understand. I have galaxy s3 so lag and struck at screen compare with my 4s :(
Me - August 4, 2012 at 4:09pm
@NitroJunkie you are an idiot. iPhone is a devise, Android is an operate system, you CAN NOT compare those two things. Think about it. ;)
ratGT - August 4, 2012 at 11:06pm
Hey you Kooshit ur a newbie here so shut the fuck up with ur insults ... You don't belong here sp piss off m8ty
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