While The Fancy is far smaller than archrival Pinterest, which similarly lets users make lists of things they find interesting, the 20-person New York startup, led by cofounder and CEO Joe Einhorn, is much farther along in linking its users to transactions. The Fancy takes a 10 percent cut of purchases. Last we checked in, sales were exploding.
There is no signed deal and no guarantee one will happen. We do not know the price Apple has proposed to pay for The Fancy or how recently talks took place.
The site suggests that Apple CEO Tim Cook met with The Fancy CEO Joe Einhorn at the Sun Valley conference earlier this year. Notably, Cook is said to have started an account on the site and liked seven items. Check those out here.