Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]

Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]

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Customer preference for Apple devices is strongest in eight key markets, reveals an internal Samsung market study made public thanks to the Apple vs. Samsung trial.

The cities are: San Francisco, Los Angeles, Chicago, Philadelphia, Boston, New York, Dallas and Washington, D.C., notes AllThingsD.

Before the Galaxy launched, 8 key markets emerged as the primary source of Apple's advance in preference; Since the launch of the Galaxy line, the gap between Apple and Samsung has diminished slightly among these target markets.

Pre Galaxy, Samsung was 17.5% behind Apple in consumer preference. Post Galaxy, Samsung closed the gap by 2.5%. Samsung made up the most ground in Philadelphia but lost significant ground in Boston.

[via AllThingsD]


Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]

Customer Preference for Apple Devices is Strongest in Eight Key Markets [Charts]
Weewilliespunker - August 14, 2012 at 11:05am
CAuse all things d has been right about so many things!
Russell - August 14, 2012 at 4:27am
No surprise there. Those 8 markets include the US's largest metropolitan cities. I bet nearly all of the major electronics manufacturers have identified those same markets as strategic areas.
Guy - August 14, 2012 at 3:39am
Hmmmm, there are no markets outside the US?!
Iman - August 14, 2012 at 3:43am
Salam
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