Consumers can stream music from a suite of over 150 exclusive playlists that are curated and kept up to date by an expert team of US based musicologists. The playlists span a wide spectrum of musical genres from underground Detroit house tracks to New York Philharmonic favorites. Nokia Music also offers playlists created by global artists such as Lana Del Rey, Lady Gaga and Rihanna.
Beyond the curated playlists, music fans can create their own personal soundtrack by selecting the Nokia Music 'CREATE' function that taps a library of millions of songs and generates a playlist based on, and inspired by, the artists they love.
Completely advertisement-free, and requiring no registration or subscription, Nokia Music lets consumers immerse themselves in the dulcet tones of their favorite artists without being disrupted.
For maximum convenience, Nokia Music playlists can also be enjoyed offline so consumers can listen to their favorite playlists anytime, anywhere - perfect for a long flight, journey to work or train ride.
To enhance their music experience further, consumers can use Nokia Music's 'GIG FINDER', which locates a consumer's position and pinpoints live concerts, gigs and shows taking place in their local area, taking their level of interaction with their favorite artists beyond the playlist and Nokia Music's mp3 store.
"The USA is the most vibrant and competitive digital music market in the world - by a wide margin. We have worked extra hard to ensure our service meets the expectations of the demanding, active and inspired music fans in the USA. I would like to challenge everyone to try Nokia Music and see just how easy and enjoyable the service is to use," says Jyrki Rosenberg, VP of Entertainment at Nokia.
Consumers who already own a Nokia Lumia 900 or Nokia Lumia 710 can download the Nokia Music app for free from Marketplace.
A separate announcement today will unveil a collaboration between Nokia Music, AT&T and Green Day around the band's new album Uno. The promotion will see Green Day perform an exclusive concert and provide exclusive playlists to Nokia Music for AT&T consumers.
Tomorrow Nokia is expected to announce new Lumia 920 and 820 handsets that will run Windows Phone 8 and directly compete with the iPhone 5. Many believe the company's future depends on the success of these new devices.