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Apple SVP of Retail John Browett Addresses Employees [Audio]

Apple SVP of Retail John Browett Addresses Employees [Audio]

Posted September 10, 2012 at 8:16pm by iClarified
Apple SVP of Retail John Browett addressed employees at last night's quarterly meeting via video stream.

9to5Mac received an audio copy of Browett's transcript from an anonymous source:

"I am truly amazed and impressed by the fantastic service that I see in every store every day. It's an incredible achievement," said Browett "we are by far and away the best service-based retailer in the world and you can see it in the stores. It's just incredibly impressive."


"It's all about our people and their delivery of that service. When I'll be watching people resolving problems in the family room, or selling people their very first Apple device, it's all done with such a great sense of service and purpose. It's just fantastic."

Browett also teased an exciting quarter of new products...

Q1 is going to be really fun and exciting; it's going to be kind of crazy from time to time because we've got some brilliant stuff coming through. And, I wanted to thank you for you work in doing that really well.

Browett noted that will be some changes coming in retail as well...


And, just the other thing to say is that you will see a number of improvements which are coming through, which are going to make it better for the customer and easier for you to do you jobs. And that's what my job is all about; my job is to make sure that we are constantly improving things and that we find ways to make it better for the customer and easier for you to give that amazing service.

Take a listen to the audio below or hit the link for the full transcript.

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Apple SVP of Retail John Browett Addresses Employees [Audio]
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Comments (2)
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SaSh72
SaSh72 - September 10, 2012 at 8:51pm
Is the ex dixons guy? Can't believe he wants to turn apple stores into money grabbing stores... Apple stores should remain consumer focus not bottom line focused..
Mildred
Mildred - September 21, 2012 at 7:28am
That kind of thinking shows you're an exeprt
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