As you can see in the gallery below, the mock-up device in the window is a pretty poor representation of an Apple device, with unrealistic details throughout. The mock store was very detailed, right on down to fake informational materials detailing the product specs on the iPad. In fact, Samsung lifted Apple's original description of how Wi-Fi and 3G work on the iPad 2 for its signage. An iPad sign may point to a Galaxy Note 10.1 ad, but it's still possible (and perhaps likely) that the real target is the iPhone 5 -- we can't say for sure. What we can say is that we're sure there will be no love lost between the two companies when the ads hit the airwaves.
Check out some spy photos from the set below. You can also see some of Samsung's previous anti-Apple ads here.