Microsoft Prepares to Launch Its Own Branded Smartphone?

Microsoft Prepares to Launch Its Own Branded Smartphone?

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A new report from BGR says that Microsoft is planning to release its own Windows Phone 8 smartphone in the coming months.

Utilizing a strategy much like the one it is using with Windows 8, Microsoft is now looking to have its cake and eat it too in the smartphone market. With a number of high-profile partners like Nokia (NOK) and Samsung (005930) secured for the launch of Windows Phone 8 later this fall, a trusted source informed BGR several weeks ago that Microsoft is quietly working on an own-brand smartphone that will compete directly with high-end devices like Apple's (AAPL) iPhone 5 and Samsung's Galaxy S III, and also with Windows Phones built by its own vendor partners, of course.

The source said the handset is in the late stages of development and will launch in the coming months. China Times yesterday says the device will launch under the "Surface" branded similar to Microsoft's upcoming tablets.

BGR says it was unable to confirm the exact timing for launch but it will likely be after the release of the first round of Windows Phone 8 devices from other manufacturers.

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Microsoft Prepares to Launch Its Own Branded Smartphone?
Hey - October 4, 2012 at 5:28am
My favorite childhood games were on dos. Mickies bday party oh yeah!
gelatine - October 3, 2012 at 4:40pm
SourApple - October 3, 2012 at 12:26am
Let's wish them the best. 30 years of experience in OS, with the last ten saw the erosion of base, would probably help them focus more on consumer trend. I am sure they would know how to gauge themselves against the competitions before releasing the product to the public.
Kr00 - October 3, 2012 at 10:21am
30 years? What fucking planet are you from. Windows 95? Previous attempts were failures of other peoples work, like DOS. Once a failure always a failure. In a word, zune. LOL.
JoshvanHulst - October 3, 2012 at 12:00am
I hope Microsoft makes something of quality this time. Who knows how many times they have attempted their software with Windows CE, Windows Mobiles and haven't touched much of the market
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