Photographer Sues Apple for Using 'Eye Closeup' Photo Without License

Photographer Sues Apple for Using 'Eye Closeup' Photo Without License

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Photographer Sabine Liewald of Switzerland has filed suit against Apple for using her 'Eye Closeup' photo in its Retina Display MacBook Pro campaign without a license, reports Patently Apple.

The high resolution photo was obtained from the plaintiff's agent, Factory Downtown, for layout purposes only. Apple was reportedly aware that it did not have the rights to use the photo.

The company allegedly informed Factory Downtown that it didn't intend to use the photo but then proceeded to "copy, publish, and exploit Plaintiff's photograph, including in its MacBook Pro advertising campaign, keynote addresses and related advertising materials without permission or compensation."

Liewald says she's entitled to actual damages including defendant's profits; statutory damages for the infringing use of the "Eye Closeup" photograph.

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Photographer Sues Apple for Using 'Eye Closeup' Photo Without License
Simon - October 15, 2012 at 3:25am
I love apple just as much as the next fan but apple needs to set a better example. They should pay IMHO.
Copperhead - October 14, 2012 at 6:51pm
Exactly... She did nothing wrong. Apple stole from her now its time for the thieves to pay up...... Pay Up Apple....... I hope she becomes really famous like
Hemanth - October 14, 2012 at 5:43am
Fuck that photographer .If one paper use this he doesn't sue because they give free publicity but other than media they will go to court because they want money but they are also giving publicity with free cost
Me - October 14, 2012 at 11:31am
What did the photographer do? Apple stole her picture. How does that make her bad?
odedo1 - October 14, 2012 at 3:53am
I know for a fact that Apple where the first to steal patents especially when it came to the cell phone, they stole from Nokia antenna design and paid for it making sure nobody knows, also I've been using WiFi sync since the iPhone 3G invented by a British guy they stole it from him including the icon, he talked about it only once never repeated, so I'm pretty sure Apple paid him under the table with a none disclosure agreement, so if any body think that Apple is so clean think again!!!
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