Phil Schiller Defends $329 Price Tag for the iPad Mini

Phil Schiller Defends $329 Price Tag for the iPad Mini

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Phil Schiller defends the $329 starting price tag for the iPad mini in comments made to Reuters.

Google's Nexus 7 and the Amazon Kindle Fire HD start at $199 so Apple has priced its smaller tablet at quite a premium over its rivals.

Reuters asked Phil Schiller, Senior VP of Worldwide Marketing at Apple, whether it could be too expensive for cost-conscious shoppers.

"The iPad is far and away the most successful product in its category. The most affordable product we've made so far was $399 and people were choosing that over those devices," Schiller said.

"And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that," Schiller said.

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Phil Schiller Defends $329 Price Tag for the iPad Mini
Alex Richards - October 28, 2012 at 9:49pm
$329 is a little too high of a price to be competing with other 7" tablets. And it's not like the iPad mini is way superior in performance than the rest. It's pretty much the same. Also, I didn't like how he said "I think people will be excited about that". What if he's wrong and people won't be that excited once they get to play with it first hand? I'm not saying that it sucks, because I haven't messed with it. It would be unfair for me to say that. - October 28, 2012 at 5:03pm
Go, go, go
ATV3SUX - October 25, 2012 at 7:23pm
There is an up-side. When it gets jailbroken, people can get the iPad-to-iPhone conversion from cydia and finally have the iPhone bigger than the S III. No more complains about iPhone size vs. Samsung size.
European - October 25, 2012 at 11:16pm
Apple should charge Americans more and give the money to the government. This would help paying off your quadzillion of debt in about 1 million years. The best country in the world concerning the least capable of reducing debt and even worse than Greece.
European - October 25, 2012 at 4:51pm
In Germany for example the iPad mini starts at 329€ including 19% sales tax AND a two year warranty by law. With today's exchange rate it's about $ 426. Don't complain about 329$!
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