Amazon Had Its Biggest Day of Kindle Fire Sales Following iPad Mini Announcement

Posted October 28, 2012 at 2:30am by iClarified | Please help us and submit a translation by clicking here | 12181 views

Amazon revealed that it sold a record number of Kindle Fire HDs following the announcement of the iPad mini.

Amazon spokesperson Drew Herdener told AllThingsD, “Wednesday was the $199 Kindle Fire HD’s biggest day of sales since launch and up 3x week over week."

Since Amazon never releases actual sales data, we don’t know how many Kindles that translates to, but still, the statement may surprise some who had expected Kindle sales to fall once Apple had a comparable device on the market. But given that they did the opposite it might imply that some people were waiting to see what Apple announced — and how much it would cost — before making their decision.

Apple has spoken out to defend its $329 price tag for the iPad mini which is substantially higher than that of 7-inch tablets offered by its rivals.

Read More [via 9to5Mac]


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Simon - October 29, 2012 at 3:54am
So they sold 200 instead of 100 the day before? Lol. Either share the sales data or STFU amazon!
crunch - October 29, 2012 at 1:44am
HAHA...Really? I bought the Nexus 7 for my girlfriend. First of all, the $199 version has only 8GB of storage. The 16GB costs $249. Then there's a hefty shipping charge, which Apple doesn't charge at all. Now we're at less than $50 difference and PLEASE, while the Nexus is pretty cool, let's see how quickly my gf will abandon ship when she sees the iPad mini with an almost 1" bigger screen, diagonally. As for the resolution, they had to go with XGA, as that's what all the apps are made for. It's still a healthy 163ppi with an IPS panel. Yea, I think Apple will be just fine and I see that Nexus 7 going on CL fairly quickly.
Lov3boyz - October 28, 2012 at 3:23pm
Are you kidding ? Biggest day? My country many start selling their nexus/Samsung Tablet prepare for IPad mini. Omg, Amazon please show that Kindle Fire was Android OS. Copyright for Google. R.I.P for Amazon
Tim - October 28, 2012 at 2:55pm
200 fire, 330 mini! Well it's build quality alone is well worth the 130!! The fire is nice and all but it does feel cheep in your hands and is not as versital. So duhh!! Of course the mini will cost more. Those who thought otherwise are idiots!
@summit_rider - October 28, 2012 at 10:46am
Amazon's $79 Kindle costs $89 just to manufacture it without adding the cost of marketing, and operation cost. http://www.mainstreet.com/article/smart-spending/technology/exclusive-amazon-s-79-kindle-touch-costs-84-make Amazon Kindle Fire HD, on the other hand, is being sold at cost. You will never get iPad-alike mobile OS (iOS), or the other related software supports (e.g. App store), or all other features iPad can offer to customers from Amazon. What is so good about Amazon's pricing strategy is that they focus on making money solely on the sales of digital content such eBooks and movies. It's a totally false to assume that people will be buying Kindle Fire HD for what it is worth, instead they are only buying it 'cause they are being a dirty cheap. I hope Microsoft's current market share of less than 2% in tablet PC market will increase, so that can accommodate those consumers who's going to buy just about anything that is cheap. Whether you like it or not, the sales of iPad doubled, much in the same way about iPhone5.
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