Apple has lost an injunction bid that would have allowed the company to continue selling iPhone branded devices in Mexico, reports Electronista.
A court in Mexico City handed down a ruling last Thursday denying Apple's injunction request on the grounds that the iPhone brand is too phonetically similar to iFone, a brand belonging to a Mexican company that registered its name four years prior to Apple's filing for the iPhone brand mark. The decision stems from a legal action that Apple initially filed in 2009 requesting that the company cease using the iFone brand in order to head off the possibility of consumer confusion.
The iFone trademark was registered in 2003 and the firm has sued Apple for damages valued at up to 40% of iPhone sales revenue. iFone also wants Apple to stop selling the iPhone under its current name in Mexico.