iPad Mini Display is 'Capable' But Outperformed By Amazon and Google Tablets
DisplayMate has posted its analysis of the new iPad mini's display.
Comparing the Apple iPad mini to the Amazon Kindle Fire HD and Google Nexus 7, DisplayMate found that the iPad mini fell short of its competitors due to a lower screen resolution, less screen sharpness, higher screen reflectance, smaller color gamut, and an aspect ratio that is not optimal for viewing hd content.
The iPad mini is certainly a very capable small Tablet, but it does not follow in Apple’s tradition of providing the best display, or at least a great display – it has just a very capable display. What’s more, the displays on existing mini Tablets from Amazon and Google outperform the iPad mini in most of our Lab tests as documented below in the Shoot-Out Comparison Table. Some of this results from constraints within the iPad product line, and some to realistic constraints on display technology and costs, but much of it is due to a number of poor choices and compromises.
A full analysis can be found at the link below...
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Screen Reflectance on the iPad mini is a surprisingly high 9.0 percent. On the Nexus 7 the Reflectance is a much lower 5.9 percent, while on the Kindle Fire HD it is 6.4 percent. As a result, the iPad mini reflects 53 percent more ambient light than the Nexus 7 and 41 percent more than the Kindle Fire HD. That’s quite a big difference…
Screen visibility and readability in high Ambient Light depends on both the Maximum Brightness and Screen Reflectance, which we evaluate with a Contrast Rating for High Ambient Light. On the Kindle Fire HD it is 58 percent higher than the iPad mini and 47 percent higher on the Nexus 7.
It is the display’s Color Gamut together with the Factory Display Calibration that play the most important role in determining the Wow factor and true picture quality and color accuracy of a display. The Color Gamut is the range of colors that a display can produce. If you want to see accurate colors in photos, videos, and all standard consumer content the display needs to closely match the Standard Color Gamut that was used to produce the content, which is called sRGB / Rec.709. Most of the previous generations of LCD Tablets and Smartphones had smaller Color Gamuts around 60 percent of the Standard Gamut, which produces somewhat subdued colors. But that’s been changing due to both technology and competition.
While the iPad 2 and iPhone 4 had reduced 61-64 percent Color Gamuts, the Amazon Kindle Fire HD and Google Nexus 7 both deliver a much larger 86 percent Color Gamut, and the new iPad 3 and iPhone 5 have full 100 percent standard Color Gamuts. So it was a surprise and a major disappointment for the iPad mini to arrive with an antiquated smaller 62 percent Color Gamut.








