Apple to Open Retail Store in Rio de Janeiro, Brazil

Posted November 14, 2012 at 3:33pm by iClarified | Please help us and submit a translation by clicking here | 8343 views

Apple has confirmed the opening of a retail store in Rio de Janeiro, Brazil, according to a statement emailed to select press outlets.

Apple has confirmed the opening of a store brand in Brazil. The first Apple Store will open in Brazil in Rio de Janeiro and will also be the company’s first own store in South America ”We look forward to the opening of the first Apple Store in Brazil, where we have long standing customers and hope to win many more each day. [We] can not wait to offer the unique Apple retail people of Rio de Janeiro and customers from across the region,” the company said by email on Tuesday

Read More [via 9to5Mac]

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russelll - November 16, 2012 at 5:43am
Watch Apple screw the Brazilians.

Brazil has a high tariffs on goods built outside their country. A 16gb ipad2 costs $1,299, while in the US it's $399.

Now that Foxconn has factories in Brazil producing Apple products, tariffs will be eliminated.
Will Apple price their products to reflect this cost reduction or will they leave it as it is and enjoy obscene profits?

I bet they will go for the obscene profits.
Pontinha - November 16, 2012 at 12:40pm
Fair prices? In Brazil? No way. The iPhone 4S have been produced by Foxconn in Brazil, but the prices have all but decreased.
russelll - November 16, 2012 at 11:47pm
That just shows how Apple does not pass cost reductions to their customers.

The Brazilian people need to urge their government officials to investigate why the sales price of the iphone 4s (or any apple device that are now made in Brazil) are priced the same as the imported version.
Pontinha - November 19, 2012 at 4:36pm
Brazilians are used to it and seem to be OK paying those prices, even knowing they'd be paying much less in any other country. The same happens in other industries as well. Cars in Brazil are the most expensive in the world, and some car makers haven't gone bankrupt yet thanks to the Brazilian market, where they can have above-100% profits on each card sold. Take the Honda Civic as an example. One can get it in the US for about US$ 17,000. In Brazil it would set one back at least US$ 30,000. And that's not taking into account the taxes that must be paid every year just for owning it, which can be anywhere between 1% and 6% (depending on the state its license plate is registered) of the car's current price. Apple is not going to lead a change to that scenario.
Thecristiano - November 15, 2012 at 12:27am
They Should start in SP, Avenida Paulista. The fifth largest city in the earth...
apple fan - November 14, 2012 at 5:58pm
Thats not fair, here in Puerto Rico a lot of people love this brand, Apple should open an Apple Store here to be the first one on the Caribbean.
giglo - November 14, 2012 at 4:36pm
Dam I want to work there..with all the hot chics. Hum hum!! Just a part time to bang some chics Brazilian chics are fucking hot.
Pontinha - November 14, 2012 at 4:10pm
They'd better hire one security guard for each product inside the store...
ass - November 14, 2012 at 4:56pm
Have you ever been to Rio? Clearly not. Give it a try, I'm sure you won't regret the trip but will regret your comment.
x12 - November 14, 2012 at 5:13pm
Well I have been to Brazil and both my parent are born and raised in Brazil. Both of you are wrong. They wont need to have a guard for each product in the store, maybe just a few security. But trying not to get robbed or killed on your way to the apple store is a different story. :)
Max - November 14, 2012 at 10:30pm
Or even worse, coming out of the store... it's like wearing a giant target on your chest.
Pontinha - November 15, 2012 at 1:16pm
I've lived in Rio.
Ass - November 15, 2012 at 5:10pm
@pontinha how about this? open you eyes to reality.
Pontinha - November 15, 2012 at 5:48pm
@ass, I really have to open my eyes, because I can't even see where I said such things happen only in Rio.
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