U.S. Kids Want iDevices for Christmas [Study]

Posted November 20, 2012 at 8:28pm by iClarified | Please help us and submit a translation by clicking here | 5423 views

According to a Nielsen study, Apple devices make up four out of the top five gifts American kids aged 6-12 want for Christmas.

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Approximately half the children surveyed expressed interest in the full-sized iPad (up from 44% last year), and 36 percent in the new iPad Mini. The iPod Touch and iPhone are also coveted devices among these young consumers (36% and 33%, respectively). Kids are also likely to ask for dedicated gaming hardware this holiday, with 39 percent excited to own Nintendo’s just-released console offering, Wii U, and 29 percent indicating they want a device from that company’s portable DS family. Microsoft’s Xbox 360 and Sony’s PlayStation 3 also proved appealing, with approximately one-quarter of kids 6-12 saying they want these high definition consoles.

Among consumers aged 13 and older, tablets and full-sized computers were the top electronics choices, with roughly one in five indicating they want to acquire the iPad (vs. 24% last year), any other tablet, or a computer. Reinforcing the notion that the tablet market is one to watch, non-Apple devices—lead by Amazon’s Kindle Fire and Samsung Galaxy offerings—proved nearly as desirable as the iPad among teens and adults, while e-readers showed a slight decline in interest from 2011. Consumers 13 years and older were also interested in purchasing the Wii U, the iPhone and Internet-enabled TVs.
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Take a look at the charts below for the full breakdown.

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jojo - November 22, 2012 at 3:37am
Nice graph I didn't know that 2% is more than a third of 21%
Duh! - November 21, 2012 at 1:05am
No shit!! smart parents are going to buy Ipads and Iphone5 for their children. Stupid parents like androids parents. Are going to go with $199 tablets.Walmart should come up with a tablet. Call it tablet for dummies..lol!!!
Josh - November 22, 2012 at 11:36pm
I doubt buying a kid an iPhone is feasible, and don't try and call anyone "stupid" after the atrocity of a comment you just wrote.
Sandy - November 20, 2012 at 10:47pm
So... it says "Smartphone other than iPhone" 20% AND "Android Smartphone" 16% O..K.. VERY reliable study
Josh - November 22, 2012 at 11:35pm
Yeah! There is no other phones in the world except iPhones and Androids!! Oh wait, BlackBerry, Windows Phone
Ivica - November 20, 2012 at 8:45pm
Hahahhahahh only apple ????? You suck!!!!
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