IBM has released a benchmark infographic that examines Black Friday commerce trends.
● Online sales increased 20.7%
● Shopping peaked at 11:45 EST
● Average order value was $181.22
● Mobile sales accounted for 15.3% of online sales
● 9.8% of mobile purchases were made on the iPad
● 8.7% of mobile purchases were made on the iPhone
● 5.5% of mobile purchases were made from an Android device.
Take a look at the full infographic below...