Apple lost 14% of its share in the tablet market last quarter, according to ABI Research. The company says the iPad accounted for 55% of tablet shipments in the quarter.
The drop is attributed to contending devices from Samsung, Amazon, and Asus.
"As the OS of choice for the majority of device OEMs [original equipment manufacturers], we expect the Android ecosystem to continue growing in numbers -- new manufacturers, better device choices for reaching more markets, and more developers finding value from apps and content," ABI Research's Jeff Orr said.
It's unclear if the recently released iPad mini is priced low enough to stem slow the drop in market share over the holidays.
"With the introduction of a smaller, lower-cost iPad Mini, Apple has acknowledged Android's beachhead of 7-inch-class tablets, though at the same time, it has failed to deliver a knock-out punch through innovation, pricing, and availability during the most critical selling period of the year," Orr said.