Apple on Friday launched its iPad mini and fourth generation iPad in the Chinese market. But at the company's newest store in Beijing, early turnout for the device was nearly nonexistent, with not even a line forming outside the building.
Apple's store in Beijing's Wangfujing district opened its doors at 9 a.m. to customers who had made a reservation. But in the following hour, only about four customers entered the store.
The low turnout is blamed on Apple's new reservation system for the country which appears to have put an end to exciting product launches. In addition, early adopters will likely have already purchased the device from nearby Hong Kong.
A 43-year-old, with the surname Yin, came to the store looking to purchase an iPad.
"I guess I'll have to buy an old one," he said, after being told he needed a reservation. "I want to buy one because I think the whole family can use it, and my kid wants to play with it."