Is Apple Moving to a Semi-Annual Release Cycle for the iPhone, iPad?

Posted December 17, 2012 at 5:28pm by iClarified | Please help us and submit a translation by clicking here | 11143 views

It's being speculated that Apple may be moving to a semi-annual release cycle for its products which would see the iPhone and iPad receive one major and one minor update each year.

Former Apple CEO John Sculley tells CNBC:

"I think they're going through a very significant change now in terms of product cycles," Sculley explains. "Traditionally Apple introduces products once a year; now it's really introducing products twice a year. The complexity of that from a supply chain is immense, and Apple seems to be doing it well. So, I think that people are underestimating just how well Apple is run, and just how successful the company can be when it gets to that twice-a-year product introduction cycle."

Asymco analyst Horace Dediu follows up with a list of circumstantial evidence supporting the idea.

● All of the major products which Apple sells have been updated in the Fall.
● Launch ramp for iPhone steeper than ever.
● Consumer anticipation.
● Hon Hai production has shifted to locations closer to the sources of labor.
● Capital Expenditures de-coupled from volumes.
● Rumors of 5S products in pre-production.

Dediu notes that if Apple is not switching to a six month cycle "then there seems to be a lot of stress for no benefit." His more detailed analysis can be found at the link below.

Read More [via Fortune]


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Attitude1 - December 18, 2012 at 1:10am
Wah... All anti-iOS team comes here to 'riot' and complain...
Greedy - December 17, 2012 at 11:44pm
Greedy how greedy apple has to be to do such thing this is reducilas
Name - December 17, 2012 at 8:44pm
Um, I'm calling bullshit on this! The new iPad was released to switch to the lightning port. Nothing else to see here. Take your fucked up reporting elsewhere. Come back in June to see how wrong this 'journalist' is and we can have some eggs for his face.
Cooper - December 17, 2012 at 5:32pm
Too bad they can't also have more periodic and substantial iOS updates instead of the once a year affair.
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