ComScore today reported on trends in the U.S. mobile phone industry during the three month average period ending November 2012. Their survey of 30,000 U.S. mobile subscribers found Samsung to be the top handset manufacturer with 26.9 percent market share and Google Android to be the leading smartphone platform with 53.7 percent of smartphone subscribers. Apple's iOS accounted for 35 percent of subscribers.
OEM Market Share
For the three-month average period ending in November, device manufacturer Samsung ranked as the top OEM with 26.9 percent of U.S. mobile subscribers (up 1.2 percentage points). Apple ranked second with 18.5 percent market share (up 1.4 percentage points), followed by LG with 17.5 percent share, Motorola with 10.4 percent and HTC with 5.9 percent.
Smartphone Platform Market Share
123.3 million people in the U.S. owned smartphones (53 percent mobile market penetration) during the three months ending in November, up 6 percent since August. Google Android ranked as the top smartphone platform with 53.7 percent market share (up 1.1 percentage points), while Apple’s share increased 0.7 percentage points to 35 percent. RIM ranked third with 7.3 percent share, followed by Microsoft (3 percent) and Symbian (0.5 percent).
Mobile Content Usage
In November, 75.9 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.3 percentage points). Downloaded applications were used by 54.2 percent of subscribers (up 0.8 percentage points), while browsers were used by 52.1 percent (up 0.1 percentage points). Accessing of social networking sites or blogs increased 0.9 percentage points to 39.2 percent of mobile subscribers. Game-playing was done by 33.7 percent of the mobile audience, while 28.7 percent listened to music on their phones (up 0.4 percentage points).