“As the ‘Uncarrier,’ we’re doing the unthinkable,” said John Legere, president and chief executive officer of T-Mobile USA. “We’re directly confronting the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors. Our Unlimited 4G Data plan means 4G speeds, no caps and no overages on a smoking-fast, nationwide, 4G network. What this means is simply that T-Mobile customers are going to be able to enjoy everything a 4G smartphone is actually designed to do without limits and without a term contract.”
The company notes that nearly half (46%) of new customers in December opted for the plan. Starting tomorrow the plan will be available with no annual contract for $70 per month at www.t-mobile.com, at T-Mobile retail stores or through select dealers and national retail stores.