Amazon Introduces In-App Purchasing for Mac, PC and Web-Based Games

Amazon today introduced in-app purchasing for Mac, PC and web-based games.

Further expanding its multi-platform, end-to-end offering for game developers, Amazon today announced a new In-App Purchasing service that enables developers to let customers use their Amazon accounts to purchase virtual goods and currencies from within Mac, PC and Web-based games. With today’s announcement, Amazon now provides In-App Purchasing services for Mac, PC and Web, Android and Kindle Fire developers, enabling them to offer Amazon’s millions of customers a convenient, trusted and secure buying experience.

Benefits:
● Customers can use any credit card, gift certificate or promotional credit associated with their current Amazon account to purchase in-app items—making it simple and low friction for customers to purchase content and leading to higher sales and increased conversion.
● Developers automatically have access to Amazon’s proven fraud detection technology, thereby reducing their exposure to fraud.
● All transactions are supported by Amazon’s world-class, top-rated Customer Service to provide customers with the very best purchasing experience.
● To help developers with game discovery and marketing, in-app items will automatically be available on Amazon.com, and in-app purchases can show up on best seller lists, recommendations and merchandising campaigns, helping customers discover new games and items, while adding another point of engagement for existing players.


To get started developers can visit: http://developer.amazon.com/games/in-app-purchasing.