Goldman Sacks analyst Bill Shope ask Cook the following question:
Many of your smartphone competitors are now focused on differentiating themselves with larger screen sizes than that of the iPhone 5 and your predecessor product. How do you think about the competitive dynamics of the market right now in that respect. Do you think that's a valid point of differentiation and do you think that there is a long term case for a larger screen size or at least a larger variety of screen sizes for iPhones and the smartphone category in general.
Apple CEO Tim Cook replied:
Bill, It's Tim. The iPhone 5 offers as you know a new 4-inch Retina display which is the most advanced display in the industry. No one comes close to matching the level of quality in the Retina display. It also provides a larger screen size for iPhone customers without sacrificing the one handed ease of use that our customers love. We put a lot of thinking into screen size and believe me, we picked the right one.
Do you think Cook is just trying to throw everyone off track or is Apple really sticking to just a 4-inch display?