Tim Cook on the Possibility of an iPhone With a Larger Display

Posted January 24, 2013 at 12:05am by iClarified | Please help us and submit a translation by clicking here | 14512 views

During Apple's earnings call today, CEO Tim Cook answered a question about the possibility of the company releasing an iPhone with a larger display.

Goldman Sacks analyst Bill Shope ask Cook the following question:

Many of your smartphone competitors are now focused on differentiating themselves with larger screen sizes than that of the iPhone 5 and your predecessor product. How do you think about the competitive dynamics of the market right now in that respect. Do you think that's a valid point of differentiation and do you think that there is a long term case for a larger screen size or at least a larger variety of screen sizes for iPhones and the smartphone category in general.

Apple CEO Tim Cook replied:

Bill, It's Tim. The iPhone 5 offers as you know a new 4-inch Retina display which is the most advanced display in the industry. No one comes close to matching the level of quality in the Retina display. It also provides a larger screen size for iPhone customers without sacrificing the one handed ease of use that our customers love. We put a lot of thinking into screen size and believe me, we picked the right one.

Do you think Cook is just trying to throw everyone off track or is Apple really sticking to just a 4-inch display?


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Rob - January 29, 2013 at 1:25am
If you jumped from the iPhone 4 to the iPhone 5 screen size why the bug resistance to go larger This could be the reason competitors keep chipping away at iPhones market share. I see my co-workers android and Windowa 8 phones and I am intriged.
Steven - January 26, 2013 at 5:05am
Honestly tim, we can hold it in one hand...
iProService.com - January 25, 2013 at 10:16am
Apple very carefully thought out the original screen size. So that the average female could use the phone fully holding it with just one hand. People too easily forget this is actually an important design benchmark. Those same critics also forget that androids' larger screen size originally was not a feature but rather their software's lack of capability to render on a smaller screen. Clever marketing fixed that. Obligatory slap at android: who "bumps" phones? No one, ever. That's who.
Dabears - January 25, 2013 at 11:39am
Bump is almost as useless feature as FaceTime. I'm an iPhone user and I use it few times.
Michael - January 24, 2013 at 8:22pm
Two words "arrogant fool"
downunder dude - January 24, 2013 at 8:18pm
Guess things are boring in Droid land . The kiddies are out in force. If you had any maturity you'd read behind the spin. Like the masters of spin, the politicians, he avoided answering the question. All he said was that the existing phone is the best they have now. Doh its what they have now, and the questioner asked would they do a 5" screen. He never said anything relating to a 5" screen. "believe me we picked the right one". For what reason? It was available in numbers so we'd have no supply constraints. , iI meant we didn't have to rely on Samsung? It uses the right power? The list is endless and without detailed elaboration of why it was right, which he never gave. Reading is not just words, its understanding whats been written (Said), or often more importantly what wasn't said.
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