The latest comScore Mobile Metrix ranking of the top mobile apps by audience shows that Facebook finished the year strong to capture the #1 position from Google Maps. Of course Apple’s decision to replace Google Maps with Apple Maps on iOS 6 also caused a decline in Google Maps usage in October, which is largely responsible for the position swap. Meanwhile, Google Maps has been clawing its way back the past few months after getting reinstated on iOS 6, so look for the competition for the #1 spot to heat up as we head into 2013.
Despite losing the top position, Google maintains a strong leadership position in the app market with five of the top six ranked apps. Given the ubiquity of various Google services in addition to many being native apps on both iOS and Android, its strength should perhaps not come as a surprise. Other apps rounding out the ranking include Pandora, iTunes, Cooliris and Yahoo! Messenger.
Notably, in terms of engagement Facebook has consistently ranked highest. It accounts for 23% of time spent on apps. Instagram accounts for 3% and Google apps combine for 10% of time spent.