Microsoft Could Make Billions If It Released Office for iPad

Microsoft Could Make Billions If It Released Office for iPad

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Microsoft could make billions if it released Office for the iPad, says Morgan Stanley analyst Adam Holt.

Holt figures that if Microsoft were to release Office for iOS, pricing it at $60, it could potentially sell it to roughly 30 percent of iPad users. Extend that to an installed base of 200 million iPads in 2014, and Holt concludes that Microsoft would generate about $2.5 billion in revenue per year on Office for iPad — less Apple’s App Store commission.

Although, these figures are estimates, Microsoft is of course missing a revenue opportunity here. The company likely sees Office for Surface as an important competitive advantage; however, it's unclear if the loss in revenue is worth the tradeoff.

Microsoft CFO Peter Klein recently suggested that the door is still open for Office on the iPad.

“We have a history of cross-platform delivery broadly in productivity, whether it’s Office on the Mac, or email, communications, note-taking,” Klein said. “And with our Web applications you can access Office documents, do some light editing on any device and on any browser. So there’s a lot of things that we’re already doing to meet that need. And we’ll continue to think about other things going forward.”

Notably, it appears Microsoft already has Office for iOS ready but is purposely holding back on release. In December of last year, Microsoft's support site leaked references to the unreleased software.

[via AllThingsD]

Microsoft Could Make Billions If It Released Office for iPad

Microsoft Could Make Billions If It Released Office for iPad
Meh - February 16, 2013 at 7:35am
All Microsoft apps so far have been diabolical !!!!!!
t11chb - February 16, 2013 at 7:20am
Who'd pay $60? You can buy pages and numbers etc for $6.99
Meh - February 16, 2013 at 7:32am
A very good point.. I have pages and I find it sculptured for the iPad perfectly. Microsoft -- if in doubt do nowt!! I love the iPad the way it is.. maybe a FREE PowerPoint app?? but £60 is ridiculous
pkmaximum - February 16, 2013 at 2:57pm
I agree $60 is way overpriced considering Pages $10.00 price tag. However, for my college courses Microsoft Word is a requirement so I'm still stuck carrying around my laptop and iPad. It would be better if Microsoft Office was there to suit the needs of college professors and certain employee vocations.
sidewinder - February 15, 2013 at 10:28pm
like duh fer sher
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