Google is reportedly planning to open its own stores by the end of the year. Citing an 'extremely reliable source', 9to5Google says the company wants to have its first flagship Google Stores open for the holidays in major metropolitan areas.
The mission of the stores is to get new Google Nexus, Chrome, and especially upcoming products into the hands of prospective customers. Google feels right now that many potential customers need to get hands-on experience with its products before they are willing to purchase.
While Google already has Chrome store-within-a-store locations inside Best Buy, the tech giant decided it needed its own stores when looking at how to market Google Glass. Apparently, they feel customers will need to try Google's new glasses first hand in order to make a purchase.