Starting on March 3rd, Best Buy will match online pricing to reduce showrooming and stay competitive against Amazon and other online retailers, reports Bloomberg.
The year-round policy, designed to end the practice known as “showrooming,” takes effect March 3, Matt Furman, a Best Buy spokesman, said today in a telephone interview. The electronics retailer also will reduce its merchandise return policy to 15 days from 30 days, he said.
“We are going to a low-price guarantee,” Furman said. “There is no doubt that this new policy ends showrooming for Best Buy customers.”