Apple's approach was short and direct. It's ad featured an iPad on which numerous apps were showcased.
Samsung's ad featured Tim Burton who was interested in making a movie about zombie unicorns. During the spot, company employees are seen using the Galaxy Note 10.1.
Which do you prefer?
Samsung: Meeting with Tim Burton
The company finds out Unicorn Apocalypse is being made into a movie, and Tim Burton grabs a Galaxy Note 10.1 to show the team his vision.
With over 300,000 apps, iPad is up for anything you are.