“Personally, I don’t believe it’s the next revolution,” the chief of the largest Swiss watchmaker said at a press conference on annual results in Grenchen, Switzerland. “Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.”
Hayek notes that in additional to the small display size, consumers purchase watches as jewelry items and like to change them often. The company did try to sell a watch that worked as a mobile phone years ago. It also formed an alliance with Microsoft in 2004 to create the Swatch Paparazzi watches which could receive personalized information including news, sports, weather, horoscopes, and stock quotes.
Swatch also said it has been in contact with Apple over the years in regards to energy harvesting technology that generates energy from physical movement.
Rumors have been rampant of late that Apple is planning to introduce an iWatch. The company is said to have 100 product designers working on the device that runs a version of iOS.