Swatch CEO on iWatch: 'I Don't Believe It's the Next Revolution'

Posted March 6, 2013 at 6:55pm by iClarified | Please help us and submit a translation by clicking here | 11426 views

Swatch CEO Nick Hayek is skeptical on whether a watch could replace an iPhone, reports Bloomberg.

“Personally, I don’t believe it’s the next revolution,” the chief of the largest Swiss watchmaker said at a press conference on annual results in Grenchen, Switzerland. “Replacing an iPhone with an interactive terminal on your wrist is difficult. You can’t have an immense display.”

Hayek notes that in additional to the small display size, consumers purchase watches as jewelry items and like to change them often. The company did try to sell a watch that worked as a mobile phone years ago. It also formed an alliance with Microsoft in 2004 to create the Swatch Paparazzi watches which could receive personalized information including news, sports, weather, horoscopes, and stock quotes.

Swatch also said it has been in contact with Apple over the years in regards to energy harvesting technology that generates energy from physical movement.

Rumors have been rampant of late that Apple is planning to introduce an iWatch. The company is said to have 100 product designers working on the device that runs a version of iOS.

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think smart - March 9, 2013 at 1:40pm
think mobile apps, password (2 factor authentication), secure access as proposed by other as winwatch etc.
Rockne1865 - March 7, 2013 at 9:43am
Hey I wonder if he hangs out with the guy who said "Nobody is going to want a personal computer!"
Rockne1865 - March 7, 2013 at 9:39am
The watch is not meant to replace the IPhone but to interface with it, I would buy it if all it did was tell me when I left my phone behind charging! I hope they use the band for the battery lots of room & you could make a replaceable battery that way you could always have a charged one on hand! It could do blood pressure & pulse rate, time, caller ID vibrate in silent mode no one would hear it you would feel it, a compass, vibrating alarm it would not need any openings for controls because it could be set from the phone! Great for SCUBA there could be diving Apps it could read depth & tempt under water & altitude on the surface all this would be great for doing your decompression charts it could be the ultimate dive watch! It could be a voice controlled Stop Watch! It could tell you how fast your moving running, riding, flying, falling i.e. sky diving! Sorry that's all I could up with in five minutes!
M.e - March 7, 2013 at 12:37am
Nokia said that very same thing about the iphone, you prophet...
Ramtam - March 6, 2013 at 9:01pm
It might not be the a revolution, but it sure will impact sales of regular watches. Be afraid Mr. Swiss man
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