March 30, 2026
Apple Reaches Agreement Over 'iPhone' Trademark in Brazil?

Apple Reaches Agreement Over 'iPhone' Trademark in Brazil?

Posted March 11, 2013 at 6:54am by
Apple has apparently come to an agreement with Gradiente over the 'iPhone' trademark in Brazil, reports Forbes. Regulators recently ruled that Gradiente Eletronica owned the rights to the trademark for the country.

According to Brazil’s largest daily, Folha de São Paulo, both companies have agreed to end the lawsuit over iPhone and come to some sort of “pacific agreement,” the paper reported on Saturday. Apple has paid millions for its exclusive use of the word iPhone in the past and will likely pay IGB as well. The Gradiente iPhone runs on Android and not on the Mac operating system for smartphones.


The details of the agreement are currently unclear.

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Apple Reaches Agreement Over 'iPhone' Trademark in Brazil?
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Comments (4)
Comments are closed for this article.
shadow
shadow - March 11, 2013 at 6:48pm
Who cares what name the iphone is being sold? People that have money will buy the better one. Not everyone for sure have money to have an apple iphone in Brazil, so if Gradiente comes with something cheaper, good for them. My concern is with Apple deacrease in quality since jobs passed away, that is worse than loosing a trademark war.
aa2007
aa2007 - March 11, 2013 at 12:36pm
Lol, this is funny. This is clear to me, just a easy way to gather money from Apple. The law in Brazil says that when you have the patent of something, you have 5 years to manufacture it and SELL the first one. Well, Gradient sold the first "Gradiente iPhone" after 5 years and 2 months...
Alejandro Iván
Alejandro Iván - March 11, 2013 at 2:20pm
That's when you patent something (method, new technologies, etc.). But a trademark is different, that's yours without time limit, while you pay the taxes.
rockne1865
rockne1865 - March 11, 2013 at 11:55am
I always thought that if you patented something it held up world wide. Apple must have been first as iPhones existed long before Android, so how this company won the patent is beyond me. Brazil insisted that iPhones sold in Brazil be made there; we have to insist on a balance of trade or tariffs, quality of life standards or tariffs!
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