Apple Reaches Agreement Over 'iPhone' Trademark in Brazil?

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Posted March 11, 2013 at 6:54am by iClarified

Apple has apparently come to an agreement with Gradiente over the 'iPhone' trademark in Brazil, reports Forbes. Regulators recently ruled that Gradiente Eletronica owned the rights to the trademark for the country.

According to Brazil’s largest daily, Folha de São Paulo, both companies have agreed to end the lawsuit over iPhone and come to some sort of “pacific agreement,” the paper reported on Saturday. Apple has paid millions for its exclusive use of the word iPhone in the past and will likely pay IGB as well. The Gradiente iPhone runs on Android and not on the Mac operating system for smartphones.

The details of the agreement are currently unclear.

Apple Reaches Agreement Over 'iPhone' Trademark in Brazil?

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shadow - March 11, 2013 at 6:48pm

Who cares what name the iphone is being sold? People that have money will buy the better one. Not everyone for sure have money to have an apple iphone in Brazil, so if Gradiente comes with something cheaper, good for them. My concern is with Apple deacrease in quality since jobs passed away, that is worse than loosing a trademark war.

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aa2007 - March 11, 2013 at 12:36pm

Lol, this is funny. This is clear to me, just a easy way to gather money from Apple. The law in Brazil says that when you have the patent of something, you have 5 years to manufacture it and SELL the first one. Well, Gradient sold the first "Gradiente iPhone" after 5 years and 2 months...

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Alejandro Iván - March 11, 2013 at 2:20pm

That's when you patent something (method, new technologies, etc.). But a trademark is different, that's yours without time limit, while you pay the taxes.

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rockne1865 - March 11, 2013 at 11:55am

I always thought that if you patented something it held up world wide Apple must have been first IPhone's existed long before Android, so how this Johnny come lately won the Patten is beyond me. Not that I'm crying for Apple they have enough money what with Slave labor & a monopolistic control on sales of Apps they have more then enough money to buy the name! It's just a shame they don't pay their workers a living wage! The only way the 99% of the world who aren't Billionaires will ever get our standards back up to pre Bush levels is Fair Trade only when we insist that everyone have the same standards worldwide will we stop the Rich from dividing us against each other! Brazil insisted that IPhone's sold made in Brazil be made there we have to insist on a balance of trade or tariffs, quality of life standards or tariffs!

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