J.D. Power Again Ranks Apple Highest in Smartphone Customer Satisfaction

J.D. Power has ranked Apple highest in smartphone customer satisfaction for the nine consecutive study.

The Wireless Smartphone Satisfaction Study finds that satisfaction among smartphone customers is 796 (on a 1,000-point scale), an increase of 22 points from 2012. This improvement is likely due to a growing array of new features and services being offered that are providing a seamless product experience between the operating system functions and third-party apps. While satisfaction in all factors of the smartphone customer experience increases from 2012, satisfaction has increased the most in performance (26 points), as a few key attributes, such as operating system reliability, processing speed and video/camera picture quality, have improved significantly.

Apple achieved a score of 855 and performed particularly well in physical design and ease of operation.


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