App Downloads Drop 13% After Holiday Season Bump

Posted March 27, 2013 at 3:30pm by iClarified | Please help us and submit a translation by clicking here | 3489 views

According to a new report based on the Fiksu Mobile App Marketing Platform, mobile app download volumes and user acquisition costs declined as the holiday season officially came to close.

The Fiksu Cost per Loyal User Index continued its downward trajectory in February, decreasing 17 percent, or 27 cents, to $1.29, from January’s $1.56. February presented a bargain period for mobile marketers who held back on holiday advertising, preferring instead to spread out their spending over several months to maximize impact.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped 13 percent, or 810,000 downloads each day, to 5.20 million daily downloads in February, from January’s 6.01 million.


“On the heels of a record-shattering holiday season, February presented a more consistent ‘normalized’ and valuable landscape for mobile app marketers,” said Micah Adler, CEO, Fiksu. “In the absence of major events or device launches during the month, the February Indexes provide early indication of what we can expect the ‘new normal’ to be for marketers this year.”

Read More


App Store Competitive Index (February 2013)



Cost per Loyal User Index (February 2013)

Share
Add Comment
Follow iClarified
Apple Job Postings Hint at Future VoLTE Support in iPhones
Apple's latest job postings on its website hi...
Apple Updates Pages, Numbers, and Keynote With Stability Improvements, Bug Fixes
Tempo Smart Calendar App Gets Updated With Uber Integration
The Tempo Smart Calendar app has been updated...
Sprint Launches New $60 Unlimited Plan
Sprint has announced its new Sprint $60 Unlim...
iCloud Services Are Down for Some Users [Update]
iCloud Services are down for some users, acco...