App Downloads Drop 13% After Holiday Season Bump

Posted March 27, 2013 at 3:30pm by iClarified | Please help us and submit a translation by clicking here | 3241 views

According to a new report based on the Fiksu Mobile App Marketing Platform, mobile app download volumes and user acquisition costs declined as the holiday season officially came to close.

The Fiksu Cost per Loyal User Index continued its downward trajectory in February, decreasing 17 percent, or 27 cents, to $1.29, from January’s $1.56. February presented a bargain period for mobile marketers who held back on holiday advertising, preferring instead to spread out their spending over several months to maximize impact.

The Fiksu App Store Competitive Index (which measures the average aggregate daily download volume of the top 200 free U.S. iPhone apps) dropped 13 percent, or 810,000 downloads each day, to 5.20 million daily downloads in February, from January’s 6.01 million.


“On the heels of a record-shattering holiday season, February presented a more consistent ‘normalized’ and valuable landscape for mobile app marketers,” said Micah Adler, CEO, Fiksu. “In the absence of major events or device launches during the month, the February Indexes provide early indication of what we can expect the ‘new normal’ to be for marketers this year.”

Read More


App Store Competitive Index (February 2013)



Cost per Loyal User Index (February 2013)

Share
Add Comment
Follow iClarified
Fandango Movie Tickets App Gets New Look, New Rating System, More
The Fandango movie tickets app has been updat...
iPhone 6 Mockup and Case Spotted at Hong Kong Electronics Fair 2014 [Video]
Apple Commits to CTIA's Smartphone Anti-Theft Effort
Today, CTIA announced the 'Smartphone Anti-Th...
Apple Seeds Developers With New Build of OS X Mavericks 10.9.3
Apple has seeded developers with a new build ...
Google Updates Google Wallet for iPhone With Stability Improvements, Faster Startup