In-App Purchases Generated 76% of App Store Revenue Last Month [Chart]
A new report from Distmo examines the business models and revenues per download for App Store apps.
All numbers mentioned in this report are based on an analysis of the all-time revenues and downloads of the top 250 highest grossing applications in February 2013 that have been released since January 2012, unless otherwise noted. The analysis covers revenues generated through the App Store, and therefore ad revenue is excluded. The estimated downloads and revenues of these applications are available in Distimo
Notably, in-app purchases account for a majority of the revenue earned through the App Store. In January 2012, in-app purchases already reached 53% of revenue. Now, as of February 2013, in-app purchases generate a record 76% of revenue.
Average revenue per download is $0.99 for all apps. ARPD for paid apps was $2.25 and $0.93 for free apps.
Check out the charts below. Much information can be found in the full report linked below...