Nuance Introduces Smartphone Ads You Can Talk To [Video]
Nuance today unveiled Voice Ads, a new mobile advertising format that lets people have a two-way conversation with smartphone ads.
Nuance Voice Ads is optimized for the unique capabilities of the mobile device: location awareness, mobility, and voice input. Voice Ads technology is fully scalable, and is easily integrated with and distributed across the entire mobile ad ecosystem. Further, Voice Ads are simply easy and fun for consumers to use. An ad appears and prompts the consumer to participate by speaking to it. From there, the conversation drives the experience, which is tailored to meet both the needs of the brand and the consumer.
A software development kit (SDK) is now available for those interested. Take a look at Nuance Voice Ads in action below...