Apple Praised for Apology By Chinese Media

Posted April 2, 2013 at 2:41pm by iClarified | Please help us and submit a translation by clicking here | 3907 views

After enduring a daily media assault for two weeks, Apple's apology to Chinese customers over perceived issues with its warranty policies, earned back the favor of the country's media outlets, reports Reuters.

Only last week, the People's Daily issued a scathing editorial on Apple's return policy saying the popular smartphone maker was filled with "unparalleled arrogance". Apple was first targeted in mid-March by state broadcaster CCTV during its annual consumer day segment. Volkswagen AG, which was also criticized on the same show, plans to recall vehicles to fix a gearbox problem.

Apple CEO Tim Cook then posted a public apology letter to Chinese customers on its website.

"The company's apology letter has eased the situation, softening the tense relationship between Apple and the Chinese market ... Its reaction is worth respect compared with other American companies," wrote popular tabloid the Global Times, published by Communist Party mouthpiece the People's Daily.

Foreign Ministry spokesman Hong Lei also praised Apple for "conscientiously" responding to consumers' demands declaring, "We approve of what Apple said."

Read More


Share
Add Comment
Follow iClarified
Worldwide Tablet Market Declines 7%, iPad Market Share Falls Below 25% [Chart]
Microsoft Officially Launches Windows 10 [Video]
Microsoft has officially launched Windows 10,...
New York Film Festival to Screen 'Steve Jobs' Movie on October 3rd
The Steve Jobs movie, written by Aaron Sorkin...
Alympus Tweak Brings New App Switcher, Music Player, Toggles Screen to iOS
Apple Music May Already Have 10 Million Subscribers
Apple Music has reportedly attracted more tha...