On March 26, 2013, T-Mobile USA launched the Un-carrier value proposition by introducing our radically simplified “Simple Choice” service plan and providing customers with the lowest out-of-pocket costs on some of the most popular devices available in the US wireless industry. On April 12, 2013, T-Mobile USA began selling the iPhone at all Company-owned stores in combination with the new Simple Choice service plan. To date the Company has sold approximately 500,000 iPhone5's to new and existing customers. On April 30, we completed the combination of T-Mobile USA and MetroPCS, at which time the combined company's name was changed to T-Mobile US, Inc. (T-Mobile), and on May 1, 2013, T-Mobile's stock commenced trading under the new ticker symbol “TMUS” on the New York Stock Exchange.
Total revenues declined 7.1% year-over-year; however, the company grew its branded customer base by 3,000 net customer additions for the first time in over 15 quarters.
T-Mobile USA ended the first quarter of 2013 with approximately 34 million customers, an increase of 579,000 customers from the fourth quarter of 2012; however, they reported a postpaid net customer loss of 199,000.